Assistant Manager, Digital Marketing

About the role

The Assistant Manager, Digital Marketing supports brand growth and engagement for Heinz and Ore-Ida in Japan by leading social media and website activities, supporting consumer and media events and contributing to PR initiatives. The role reports to the Senior Brand Marketing Manager and works with the Brand and Category teams in Japan, as well as global and regional teams. It involves internal stakeholders, external agencies and global teams delivering consistent brand communications across digital and offline touchpoints.

Key responsibilities

• Social media and content: plan and run organic social media for Heinz and Ore-Ida (content calendars, engagement, campaigns); lead agency management for social media, including briefings, schedules, quality control, budget oversight and performance reviews; coordinate content with brand teams, agencies and creators; monitor social performance and recommend improvements.
• Digital advertising: plan, execute and optimise campaigns across social media and other digital platforms with agencies; manage budgets, targeting, creative, performance tracking and reporting.
• Website management: manage daily website updates and content; coordinate development and maintenance with global teams and partners in English and Japanese; monitor analytics and feed insights on SEO, content, usability and site optimisation.
• Events and PR support: support consumer, media, influencer and trade events, including planning, agency coordination, on-site execution and follow-up; support PR such as press materials, product seeding, media coordination and coverage monitoring; work with PR and event agencies to align activities with brand objectives.

Required profile

• Bachelor's degree in any field.
• Experience in social media, digital marketing, website management, PR, events or agency account management, including hands-on management of social media agencies.
• Interest in digital advertising and willingness to learn campaign planning, execution, optimisation and reporting; prior hands-on experience is not required.
• Native-level Japanese and business-level English, written and spoken.
• Strong project management, coordination and communication skills, able to handle multiple priorities and stakeholders.

Required skills

• Working knowledge of social media management, content production, website CMS, reporting and digital analytics tools.
• Preferred: integrity and understanding of data privacy standards, genuine interest in the Heinz and Ore-Ida brands and food culture, strategic thinking, attention to detail, planning and problem-solving skills.