Marketing Officer, EO – Japan (Tokyo)

About the role

The FCDO's Department for Business, Innovation and Skills (BIST) is recruiting a Marketing Officer in Tokyo. The postholder plays a leading role in planning, delivering and optimising marketing and communications campaigns for the Japanese market, driving trade and investment growth for the UK. The role works closely with the Head of Marketing, external vendors and internal stakeholders, and with the Japan Network, GREAT Campaign Headquarters and the Regional Marketing Hub.

Key responsibilities

• Deliver paid and low-cost/no-cost marketing campaigns for Japanese audiences (business, consumer and public sector) and localise BIST global messages for Japan
• Create content across email, social, web, paid media and events, and manage media and creative agencies and designers
• Manage marketing business cases within procurement rules and budget controls, and contribute to event delivery such as stalls and pavilions
• Monitor and evaluate campaign performance and report on results
• Plan and run omnichannel digital marketing, coordinate paid media with partners and track performance metrics
• Produce content including photography, videography, video editing and subtitling
• Become an expert in CRM systems to support segmentation, targeting, lead generation and nurturing, and support colleagues in using CRM tools
• Support the communications and marketing team, including translation, proofreading and copy editing, and archive digital assets
• Occasionally support the Head of Marketing with regional (South Korea and Taiwan) work, and lead the BIST bimonthly newsletter

Required profile

• Experience delivering commercial marketing campaigns and content for Japanese audiences
• Online and offline marketing experience across paid media and/or no-cost channels
• Desirable: experience in a fast-paced marketing team or media/creative agency, international marketing environments, end-to-end campaign planning, behavioural change campaigns and marketing automation
• Written and spoken proficiency in at least one of English and Japanese, ideally both (C2 in one, B2 in the other)

Required skills

• Stakeholder management and collaboration
• Creative and critical thinking
• CRM systems and marketing automation
• Content, photography, videography and editing tools