Ophthalmology Product Marketing

About the role

MSD is building an Ophthalmology Marketing Team in Tokyo focused on retinal diseases such as wet AMD, diabetic macular edema and retinal vein occlusion. The role is a foundational one: shaping the strategic positioning of an upcoming retinal therapy, building multi-year business plans and patient-flow-based sales forecasts, and coordinating cross-functional launch activities. Deep knowledge of medical retina is essential, and experience in pharmaceutical launches and commercial forecasting makes a candidate highly competitive.

Key responsibilities

• Develop a brand launch and commercial strategy based on vitreoretinal specialists, general ophthalmologists and patient/caregiver insights, defining positioning, segmentation, value propositions and clinical messages.
• Build patient-flow and injection-regimen-based sales forecasts and operating expense budgets, and prepare annual business plans, long-range operating plans and senior management presentations, working with Finance and Sales leadership.
• Lead the launch readiness plan, tracking milestones and running cross-functional scenario planning.
• Represent the Japan commercial team at Global and Regional brand forums, adapting global assets to the Japanese healthcare environment.
• Map the patient and clinic journey and design referral pathways, patient support programs and healthcare tools.
• Run an omnichannel promotional plan, overseeing external agencies on advertising, digital content, FAQs and symposium material.
• Build relationships with retinal KOLs and ophthalmic academic societies, and set and track commercial KPIs.
• Ensure all commercial activity complies with internal standards, the JPMA codes of practice, Fair Competition Codes and local regulations.

Required profile

• Pharmaceutical or healthcare brand marketing experience with strong strategic planning and commercial acumen.
• Mandatory: solid commercial, marketing or scientific experience in Ophthalmology (medical retina, wAMD, DME or RVO).
• Hands-on experience in sales forecasting, budget management and business planning.
• Experience in new product launch readiness or major indication expansion in specialty care is highly preferred.
• Native or fluent Japanese and business-level English; Bachelor's degree, preferably in Life Sciences, Pharmacy, Medicine, Economics or Business Administration (MBA).

Required skills

• Forecasting models and business planning
• Brand strategy and brand measurement
• Omnichannel marketing and content creation
• Cross-functional collaboration and project management