Senior Marketing Manager, B2B Japan

About the role

Coursera and Udemy are one company, and this role is a Senior Marketing Manager based in Japan who acts as Udemy's on-the-ground marketing owner in the region and the key strategic liaison with its partner Benesse. The position leads B2B marketing strategies, manages complex campaigns and events, and optimizes collaboration between the two organizations.

Key responsibilities

• Serve as the primary strategic liaison between Udemy and Benesse, driving joint campaign execution day to day across Japan
• Develop and execute marketing strategies that leverage both organizations' resources to grow the B2B segment
• Plan and manage multi-channel campaigns that combine Udemy and Benesse capabilities
• Design demand generation programs that create qualified leads and accelerate pipeline growth
• Own end-to-end field events such as conferences, webinars, trade shows and customer events
• Run customer marketing programs including advocacy, case studies and retention/expansion campaigns for existing B2B accounts
• Facilitate collaboration between Udemy and Benesse teams and build other strategic partnerships with vendors and regional partners
• Analyze campaign performance and budget and resource allocation to optimize strategies and show ROI

Required profile

• 7+ years of marketing experience in Japan with a track record of B2B marketing strategies
• 3+ years of leadership experience managing and developing direct marketing or partner teams
• Demonstrated expertise in partner marketing and co-marketing programs
• Experience in field marketing and event execution, and in B2B customer marketing
• Experience building partnerships in the Japanese business environment, preferably with educational or technology companies
• Ability to lead cross-organizational initiatives and influence teams across cultures