Marketing & Growth Data Analyst

About the role

We are looking for a Marketing Data Analyst / Growth Data Analyst who can turn marketing, customer, and social media data into actionable insights that drive user acquisition, revenue growth, and business performance. You will work with data from GA4, Adjust, advertising platforms, social media, and internal databases, collaborating closely with marketing and business teams in Japan.

Key responsibilities

• Analyze Japanese-language social media data related to povo to identify consumer sentiment, trends, customer concerns, and brand perceptions.
• Apply text mining techniques to Japanese social media posts, reviews, surveys, and customer feedback.
• Analyze marketing performance using data from GA4, Adjust, advertising platforms, and internal databases.
• Build dashboards and reports to monitor key business and marketing KPIs.
• Analyze customer acquisition, conversion, retention, revenue, and other funnel metrics.
• Conduct cohort, funnel, attribution, and customer segmentation analyses.
• Conduct creative analysis across copy, visuals, formats, and offers to identify new ways of communicating with Japanese consumers.
• Translate analytical findings into recommendations for marketing, creative, product, and business teams.

Required profile

• 3+ years of professional experience using SQL.
• 1+ year of professional experience using Python.
• Native-level Japanese proficiency, including the ability to interpret cultural context, consumer language, social media expressions, slang, and sentiment.
• English communication skills at a casual conversational to business level.
• Professional experience analyzing marketing data from platforms such as GA4, Adjust, advertising platforms, or other customer analytics tools.
• Experience analyzing Japanese-language social media or other unstructured text data.
• Experience translating data insights into marketing or creative recommendations.

Required skills

• SQL
• Python
• Google Looker
• Statistical, forecasting, or predictive modeling
• GA4
• Adjust
• Japanese text‑processing tools (MeCab, SudachiPy, GiNZA)
• Large Language Model (LLM) based solutions