Marketing Manager

About the role

The Marketing Manager leads the local launch and manages and develops the local marketing team to deliver sustainable growth, market share and patient impact. The role translates International and Regional strategy into local portfolio priorities, sets direction for brand and campaign execution and ensures consistent, high-quality omnichannel delivery. It works closely with cross-functional teams and follows Novartis values, ethics and compliance standards.

Key responsibilities

• Translate International and Regional priorities into portfolio plans aligned with ICE standards, and lead the local marketing team, coaching it to build strong capabilities and performance culture.
• Set direction for brand and content, campaign execution and omnichannel activation, including patient journey strategy, service solutions and PSP in line with International guidance.
• Drive performance management by reviewing results and execution quality, then reprioritizing resources.
• Localize the marketing mix investment model for key customer segments, using insights from tech-enabled tools such as DRO.
• Manage marketing budgets, lead forecasting inputs and assess ROI while delivering objectives that support sales, growth and market share.
• Collaborate with Sales, Medical, Value & Access and other stakeholders, and lead local brand/product launches, including launch readiness reviews and follow-up actions.
• Develop and prepare future talent, ensure quality standards and best-practice sharing across brand teams, and reuse International assets through the Production Hub team.
• Ensure all marketing activities comply with Novartis policies, SOPs and industry codes, and explore collaboration with Brand Teams in the cluster or region.

Required profile

• English is mandatory; knowledge of the country language is good to have but not mandatory.
• New launch experience and relevant experience in pharmaceutical marketing, brand management or related commercial roles.
• Demonstrated experience developing and executing marketing strategies and campaigns, with financial acumen and budget management.
• Proven ability to use digital and AI tools in daily work, and to manage complexity, ambiguity and multiple priorities.

Required skills

• Marketing strategy development and integrated campaign management.
• Omnichannel marketing and digital engagement.
• Cross-functional leadership, stakeholder management and negotiation.
• Strategic, analytical and data-driven mindset.