Field Marketing Specialist

About the role

PTC is looking for a Field Marketing Specialist in Tokyo to drive pipeline growth, customer engagement and brand awareness in Japan through integrated digital marketing and field marketing programs. The role works closely with Sales, Partners and Global Marketing teams to run demand generation campaigns, customer events and data-driven marketing initiatives tailored to the Japanese market.

Key responsibilities

• Execute digital marketing programs across email, SEO/GEO, paid media, social media and web channels.
• Develop and manage lead generation and customer nurturing campaigns.
• Plan and deliver webinars, customer seminars, user conferences, workshops and industry events.
• Analyze marketing performance, pipeline contribution and campaign ROI.
• Collaborate with sales, partners and global teams on integrated marketing programs.

Required profile

• 5+ years of B2B marketing experience.
• Proven experience in digital marketing and event marketing.
• Strong communication skills in both Japanese and English.

Required skills

• Knowledge of SEO and paid advertising.
• Knowledge of CRM and marketing automation.