Senior Manager, Marketing - Rare Disease, Japan

About the role

Regeneron, a biotechnology company developing medicines for serious diseases, is looking for a Senior Manager, Rare Disease Marketing Strategy, Japan to join its Rare Disease Commercial Business Unit. The role leads brand strategy and execution across rare disease areas in Japan, working with Medical Affairs, Sales and cross-functional teams, in a hybrid work model.

Key responsibilities

• Lead brand strategy and execution for designated rare disease areas in Japan
• Drive local brand planning through market analysis and customer-focused messaging
• Partner with Medical Affairs to develop aligned brand strategies
• Analyze brand performance drivers, risks and opportunities to improve outcomes
• Develop and deliver disease area and product education to cross-functional teams
• Lead external stakeholder engagement, including congresses and healthcare professional meetings
• Create promotional materials and support field execution through sales communications

Required profile

• Bachelor's degree required
• 8+ years of biotech or pharmaceutical brand marketing experience
• Marketing launch experience
• Rare disease sales and marketing experience preferred
• Science background preferred
• Business-level English, written and spoken
• Willingness to travel 10-20%, including occasional weekends

Required skills

• Ability to lead initiatives from strategy through execution independently
• Managing advertising agencies, suppliers and annual budgets
• Knowledge of local healthcare compliance and promotional regulations
• Experience developing brand strategies, promotional plans and stakeholder engagement programs
• Strong leadership, planning, prioritization, communication and presentation skills

What we offer

• A competitive total rewards package that may include annual bonuses, equity awards, pension or retirement benefits, 401(k) company match, health and wellness programs, insurance benefits, paid time off and family support benefits
• Reasonable accommodation during recruitment for applicants with known disabilities or chronic illnesses