Neuroscience Brand Manager

About the role

The Neuroscience Brand Manager is accountable for turning International and Regional therapeutic area strategy into locally relevant brand plans, from pre-launch through to long-term patient impact and sustainable business growth. The role uses local insights to identify unmet needs and shapes the future treatment landscape, working cross-functionally in line with Novartis values and ethics.

Key responsibilities

• Own the brand strategy and planning for one or a few future assets, translating international strategy into a local plan with objectives, customer segments, key messages, omnichannel journeys and execution focus.
• Deliver the international brand strategy at country level, using local customer, market and disease insights.
• Design and run integrated brand tactical plans and omnichannel campaigns, optimising the marketing mix and monitoring impact.
• Define customer segmentation and prioritisation, and train sales representatives on message and tactics.
• Develop launch scenarios, patient opportunity assessments and business cases, and lead local launch strategy and readiness reviews.
• Lead and coordinate the cross-functional brand team (Sales, Medical, Value & Access, Development, etc.).
• Generate insights from market research, customer interactions and performance data to refine strategy.
• Work with the Production Hub to reuse global assets, tag content measurably and deploy approved content at the right time.
• Manage external agencies and partners, and set the direction for patient journey strategies, patient activation and service solutions.
• Ensure all brand activities comply with Novartis policies, SOPs and industry requirements.

Required profile

• Full accountability for one or a limited number of future assets.
• Ability to work cross-functionally and manage external agencies and partners.

Required skills

• Product marketing and product lifecycle management
• Digital marketing
• Commercial excellence and asset management
• Influencing and stakeholder engagement