Growth Marketing Lead, Japan

About the role

As Growth Marketing Lead, you’ll have a unique opportunity to shape Airbnb’s growth narrative in Japan. You’ll be the champion for Growth Marketing channels, translating strategic vision into actionable plans and flawless execution.

Key responsibilities

• Develop and Execute Growth Marketing Strategies: Identify and incorporate local nuances to infuse authentic local flavor into initiatives, ensuring strategies resonate with Japanese cultures, preferences, and market conditions.
• Cross‑Functional Leadership: Build strong relationships with regional and global teams, set and manage expectations, and establish optimized operating rhythms.
• Project Management: Partner with Regional Marketing, Engineering, Product, Data Science, and Creative teams to align priorities, shape product roadmaps, and lead planning and execution of growth initiatives.
• Strategic Vision & Hands‑On Execution: Operate at both strategic and tactical levels—setting vision, defining KPIs, and supporting execution and optimization of growth campaigns.
• Insights & Reporting: Align with Japan Business and Marketing teams, represent Growth Marketing in leadership reviews, and provide actionable insights and recommendations.

Required profile

• Growth Marketing Expertise: 10+ years of experience in growth channels such as Search, CRM, Display, and Affiliate, with a proven record of scaling B2C brands.
• Japan Market Mastery: Deep understanding of Japanese consumer trends, digital behaviours, and experience working with local agencies and platforms.
• Analytical and Strategic: Skilled at leveraging data to prioritize opportunities, drive decisions, and measure impact.
• Cross‑Functional Collaboration: Ability to influence product conversations with engineering, design, creative and data‑science partners and work with global channel owners.
• Project Management Excellence: Highly organized self‑starter who can independently manage complex projects from strategy to execution.
• Stakeholder Management: Strong communicator who builds trust and alignment with senior leadership and global teams.
• Results‑Driven: Focus on outcomes with a track record of delivering ambitious goals through innovation and iteration.
• Technical Acumen: Familiarity with marketing automation, analytics tools, and digital platforms, translating business needs into technical requirements.

Required skills

• Search
• CRM
• Display
• Affiliate
• Marketing automation
• Analytics tools
• Digital platforms