Skincare Marketing Manager
cc · Tokyo
Job description
About the role
Chanel Japan's Fragrance & Beauty Products Division is looking for a Skincare Marketing Manager. The role is central to building brand equity and driving sustainable growth in the skincare business in Japan, working closely with internal stakeholders and providing insight to the global marketing team.
Key responsibilities
- Develop and lead a mid-term strategy to enhance brand image and sales, and analyse the competitive landscape to find growth opportunities and gaps
- Lead new product launch planning and demand forecasting, and supervise execution
- Manage product lifecycle, assortment and pricing
- Oversee VMD, SPM, merchandising guidelines and visual assets, ensuring consistent brand image, tone and positioning across all touch points
- Support the execution plan with Event, CRM, PR, Digital, Education and Retail teams
- Manage and validate promotion expenses and optimise return on investment
- Create and deliver presentations internally and to HQ, and manage and guide the skincare marketing planner
Required profile
- 5+ years of experience in beauty product marketing, including leading a team
- Experience in product development or R&I is a bonus
- Ability to think analytically and holistically, learn quickly and handle ambiguity
- Strong leadership, responsibility and judgment, and excellent communication and interpersonal skills
- Strong project management, presentation and negotiation skills in Japanese and English
- Familiarity with digital marketing is preferred
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cc
Tokyo