Social Media Planner - X and LINE

About the role

CHANEL is looking for a Social Media Planner in Tokyo to strengthen its presence and impact across X and LINE. The planner owns the content and channel strategy for one or both platforms, coordinates campaign execution and continuously optimizes performance, while also analyzing social conversations, consumer trends and Share of Voice to turn insights into recommendations.

Key responsibilities

• Manage the content calendar, publishing operations and campaign execution, working with internal and external partners
• Monitor performance, identify key learnings and recommend improvements and scaling opportunities
• Partner with Marketing, CRM, PR, Paid Media, Global teams and agencies to deliver integrated social media initiatives
• Develop content pillars for CHANEL's accounts and expand the role of X and LINE within the communication ecosystem
• Lead organic and paid amplification on X to grow account health and Share of Voice
• Analyze consumer conversations, trends, sentiment and Share of Voice, and report with strategic recommendations

Required profile

• 3+ years of experience in social media, digital marketing, communications, PR or related fields
• Strong understanding of X, LINE and broader social media ecosystems
• Experience managing multiple stakeholders and projects at once
• Excellent communication and presentation skills
• Native-level Japanese and business-level English

Required skills

• Social listening and social analytics platforms
• Paid social campaigns and content amplification (preferred)
• CMS-related communications or owned-channel management (preferred)
• Interest in AI and emerging digital communication trends (preferred)