Brand Manager - Prescription Diet

About the role

A specialist pet nutrition company, part of a global consumer products group, is looking for a Brand Manager for its veterinary therapeutic nutrition portfolio in Japan. The role focuses on feline urinary and gastrointestinal nutrition and combines local market understanding with regional and international perspectives. It is based in Tokyo with a hybrid arrangement and regular office attendance.

Key responsibilities

• Develop and deliver customer-focused marketing and commercial strategies for the portfolio, driving short- and long-term growth
• Use category analysis and insights into unmet needs among veterinarians and pet owners to set priorities and action plans
• Lead portfolio management and go-to-market activity, including new product launches, product updates and packaging
• Work with Sales, Veterinary Affairs, consumer insights, digital marketing and external agencies to build customer advocacy and strengthen brand recommendation
• Partner with regional and global colleagues on innovation and marketing projects, track performance measures and assess commercial and financial impact

Required profile

• Bachelor's degree or higher
• At least five years of brand marketing experience in FMCG, consumer packaged goods, pharmaceuticals, medical technology or animal health
• Native-level Japanese and business English, able to communicate and negotiate with domestic and global stakeholders
• Experience developing and executing customer-focused marketing strategies
• Experience leading cross-functional teams and coordinating with internal stakeholders and external agencies
• Experience supporting new product development, launches and packaging management
• Veterinary clinic knowledge or field sales experience is advantageous

Required skills

• Strong commercial judgement and understanding of profit and loss
• Analytical, planning and prioritisation skills, including managing multiple projects
• Proficiency in Excel, Word and PowerPoint