Assistant Brand Manager - Taste Elevation Portfolio

About the role

The Assistant Brand Manager (ABM) supports Brand Managers and Category Leads in driving the strategy and execution of the Taste Elevation portfolio for retail business. The role aims to build consumer connection while delivering the company's financial goals, based at the Tokyo office.

Key responsibilities

• Analyze key categories within the business unit, report market performance and explain root causes
• Lead brand projects such as media campaigns, promotions, PR, range extension and innovation
• Propose and lead the innovation agenda and pipeline, coordinating cross-functional teams including Heinz Japan and other countries for new product launches
• Own the P&L and business targets for brand growth, short and long term
• Plan and run research with the Consumer Insight Manager for new products, campaigns and brand tracking
• Control budgets for projects in charge
• Work with Marketing, Product Development and Sales on samples and trade materials, support sales on customer queries and handle other administrative tasks

Required profile

• Minimum 3-4 years of experience in the FMCG industry
• Bachelor's degree
• Strong interest in brand management, marketing, customer marketing and trade marketing
• Team leader and team player with strong interpersonal and communication skills
• Ability to work in a diverse, multi-cultural environment
• Japanese and English proficiency

Required skills

• Understanding of marketplace dynamics and shopper behaviour
• MS Office, especially MS Excel and MS PowerPoint
• Plus: experience in owned and earned media and growing a brand's social media following
• Preferred: agency campaign management, quantitative and qualitative market research, budget planning, food industry experience and strategic thinking