Assistant Manager, Digital Marketing

About the role

The Assistant Manager, Digital Marketing supports brand growth and engagement for Heinz and Ore-Ida in Japan by leading social media and website activities, supporting consumer and media events and contributing to PR initiatives. The role reports to the Senior Brand Marketing Manager and works with the Brand and Category teams in Japan, as well as global and regional teams. It involves collaboration with internal stakeholders, external agencies and global teams.

Key responsibilities

• Social media and content: plan and run organic social media activities (content calendars, engagement, campaigns), lead agency management for social media (briefing, workflow, quality control, budget, performance reviews), coordinate content with brand teams, agencies and creators, and summarise learnings and recommend improvements.
• Digital advertising: plan, execute and optimise campaigns across social media and other digital platforms, manage budgets, targeting, creative, performance tracking and reporting.
• Website management: handle day-to-day website updates and content, coordinate development and maintenance with global teams and partners in English and Japanese, and use website analytics to find opportunities for SEO, content, usability and optimisation.
• Events and PR support: support consumer, media, influencer and trade events (planning, agency coordination, on-site execution, follow-up), and support PR activities such as press materials, product seeding, media coordination and coverage monitoring.

Required profile

• Bachelor's degree in any field.
• Experience in social media, digital marketing, website management, PR, events or agency account management, including hands-on management of social media agencies; prior hands-on experience in digital advertising is not required.
• Native-level Japanese and business-level English, written and spoken.
• Strong project management, coordination and communication skills, able to manage multiple priorities and stakeholders.

Required skills

• Working knowledge of social media management, content production, website CMS, reporting and digital analytics tools.
• Preferred: integrity and understanding of data privacy standards, genuine interest in the Heinz and Ore-Ida brands and food culture, strategic thinking, attention to detail, planning and problem-solving skills.