Associate Manager, Marketing - Front Line Care Japan

About the role

Baxter is looking for an Associate Manager, Marketing to drive the growth of its Front Line Care (FLC) business in Japan. Working closely with the FLC Business Lead, the role supports new product introductions, product lifecycle management and commercialization, and acts as the voice of the Japanese market within Global Marketing. It covers KOL engagement, congress planning, scientific marketing, communications and sales enablement.

Key responsibilities

• Develop and execute marketing plans, prepare launch materials and campaigns, and support new product launches and portfolio expansion
• Serve as the main liaison with Global Marketing, adapt global strategies and materials for Japan, and provide customer feedback and market insights
• Conduct market research, gather customer insights through field visits, analyze sales and market data, and deliver regular market reports
• Build relationships with Key Opinion Leaders, support congresses, exhibitions and educational events, and develop marketing and sales tools
• Support sales teams and distributors with product training, customer presentation materials and promotional campaigns
• Prepare monthly marketing reports, support forecasting and pricing analysis, and collaborate with Sales, Operations, Regulatory and Quality
• Ensure compliance with company policies, industry regulations and the Medical Device Fair Trade Code, and travel domestically and internationally as required

Required profile

• Bachelor's degree in Marketing, Business Administration or a related field
• At least 5 years of experience in medical device marketing, product management or commercial functions
• Preferred: experience with new product launches, market research, congresses, KOL engagement and scientific marketing
• Preferred: intermediate English, with business-level proficiency a plus; willingness to travel

Required skills

• Strong background in product marketing or market research
• Microsoft Office (Excel, PowerPoint, Word)
• Analytical mindset, project management, communication and presentation skills
• Organizational skills and ability to manage multiple priorities