Brand Manager - Wellness Category (Pet Nutrition)

About the role

A global consumer products business operating across everyday categories, including pet nutrition, is looking for a Brand Manager for its wellness category. The role shapes the strategy and growth of a pet nutrition portfolio in Japan, combining the pace and commercial focus of consumer goods with science-led nutrition. It is based in Tokyo, with regular collaboration across the region and with global stakeholders.

Key responsibilities

• Develop and execute annual brand plans, turning market and consumer insights into clear priorities and integrated marketing programmes.
• Work with customer development, digital and regional teams to lead initiatives from communication ideas and agency briefs through to delivery across digital and offline advertising, retail, e-commerce and promotions.
• Contribute to local preparation for new product launches, including positioning, copy claims and packaging, tailored to the Japanese market and retail environment.
• Monitor sales performance, market trends and competitor activity to identify opportunities and refine brand plans.
• Support sales teams with seasonal plan deployment and, where needed, retailer planning and activation.

Required profile

• Bachelor's degree; a master's degree in marketing or business administration is an advantage.
• At least five years' experience in brand management and/or customer marketing within the consumer goods industry.
• Native-level Japanese and business-level English, with the ability to work with international stakeholders.
• Experience developing brand strategies and taking marketing initiatives from planning through to execution.

Required skills

• Strong analytical skills, interpreting sales, market and consumer information and turning insights into action.
• Ability to lead cross-functional projects, clarify priorities and coordinate people and resources.
• Excellent project management and planning skills, with a focus on timely, high-quality execution.
• Commercial awareness, understanding the business and financial implications of marketing programmes.
• Digital literacy, including email, spreadsheets and presentation software.