Director, Digital COE Lead, North Asia

About the role

Tapestry, the global house of brands behind Coach and Kate Spade New York, is looking for a Director, Digital COE Lead for North Asia (Japan and Korea). The role leads the digital product strategy, omni-channel experience and digital team within the North Asia Digital Hub, partnering with brand and functional leaders to drive digital growth and profitability.

Key responsibilities

• Define and deliver digital growth and profitability targets for Japan and Korea, build business cases for digital and omni-channel initiatives, and track commercial KPIs such as conversion, AOV and customer lifetime value.
• Lead the Japan and Korea digital product strategy and roadmap, from long-term vision and stakeholder alignment through concept, launch and scaling, balancing foundational, evolutionary and breakthrough initiatives.
• Understand local customer behavior and digital ecosystems, localize journeys, content and features, and use design thinking and lean experimentation to test and scale.
• Deliver an omni-channel experience across e-commerce, stores, clienteling and post-purchase service, and define digital capabilities for store associates.
• Lead demand management, champion agile ways of working (podular / scrum, iterative releases), and build a data-driven product culture with A/B testing and analytics.
• Extend global standards and product management processes while contributing Japan best practices back to the global ecosystem.
• Build partnerships with local platforms, marketplaces, payment providers and data partners, co-create roadmaps and drive deep integrations and automations.
• Lead and develop the North Asia digital team (digital product management, UX/UI, CDP/CRM and martech), coach senior stakeholders and foster a collaborative, customer-centric culture.

Required profile

• 10 to 15+ years in digital product management leadership, with a proven track record of building products and teams.
• Proven experience in retail or consumer products, with a commercial and customer-focused mindset.
• Experience in a complex, multinational organization and the ability to influence brand partners locally and global teams worldwide.
• Bachelor's degree or MBA (preferred).
• Excellent written and verbal communication in both Japanese and English.

Required skills

• Strong analytical and financial acumen, including financial models, forecasting, scenario analysis and ROI/IRR calculations.
• Understanding of e-commerce platforms, commerce engines, CMS and product information management systems.
• Ability to work backwards from the customer and to explain complex product concepts to diverse audiences.