Director of Public Relations and Marketing

About the role

Four Seasons Resort and Residences Okinawa is looking for a Director of Public Relations and Marketing. The role oversees PR, digital media (including social media and paid media) and marketing communications, keeping them aligned with the brand's positioning. Reporting to the Commercial Director, the Director leads a marketing team, represents the resort in media and industry activations, builds relationships with journalists and influencers, and drives guest engagement and revenue.

Key responsibilities

• Develop and run an annual integrated PR and communications plan, pitch stories, secure coverage and coordinate press visits
• Manage press releases, maintain a high-quality image and video library, and create story starters and team bios
• Develop unique hotel, culinary and destination experiences, including brand collaborations, and run PR for food and beverage outlets
• Ensure brand consistency, oversee marketing collateral and seasonal brochures, co-manage photo and video shoots, and audit sales materials for the Sales, Catering and Reservations teams
• Lead content strategy across social and digital platforms, run social media campaigns, collaborate with agencies on paid media and SEO, and work with influencers
• Analyze PR performance metrics, benchmark media positioning against luxury competitors, and represent the team at industry events

Required profile

• At least 5 years of experience in public relations and marketing, including leadership; luxury hospitality experience preferred
• Strong storytelling, writing and presentation skills, with a creative, brand-centric approach
• Established network in travel, luxury and lifestyle media
• Ability to source and run on-brand activations and collaborations, especially in culinary, wellness and adventure tourism
• Experience managing third-party agencies, influencers and vendors
• Fluency in Japanese and English; additional languages are an asset

Required skills

• Paid media and SEO knowledge
• Media relations and PR management
• Content creation and digital storytelling

What we offer

• Competitive salary, wages and a comprehensive benefits package
• Training and development opportunities
• Complimentary accommodation at other Four Seasons hotels and resorts
• Complimentary dry cleaning for employee uniforms and employee meals

The resort is open 24/7, so flexibility in mornings, evenings, weekends and holidays is expected.