Marketing Manager, Japan

About the role

Tory Burch, an American luxury lifestyle brand founded in 2004, is looking for a Marketing Manager in Tokyo. The role leads multi-dimensional, 360-degree integrated marketing programs that deepen customer engagement and strengthen brand relevance across online and offline touchpoints in the Japan market, working closely with New York headquarters.

Key responsibilities

• Develop seasonal, 360-degree integrated marketing strategies with locally resonant initiatives that build brand awareness and perception in Japan.
• Own the annual marketing calendar, covering retail and brand-building activities such as new product launches, store openings, special events and activations.
• Commission competitive benchmarking and run post-campaign analysis to measure ROI and optimise future investment.
• Partner with the CRM team to track customer KPIs and improve engagement, retention and commercial performance.
• Expand digital reach through LINE and other priority channels, and strengthen relationships with department stores and retail partners via events, mall marketing, direct mail, social media and more.
• Share market insights, trends and competitive updates with New York headquarters and the International Marketing team, and advise on consumer trends, product opportunities, talent and KOL considerations.
• Manage external agencies as the main point of contact, set seasonal strategies and success measures, hold weekly check-ins, and ensure brand integrity and KPI tracking.

Required profile

• Minimum of 8 years of proven marketing experience, including a track record of developing and executing 360-degree marketing programs.
• Relevant experience in an international organisation, preferably in luxury or premium brands.
• Strong collaboration, stakeholder management and communication skills with teams in Japan, headquarters and diverse cultures.
• Able to adapt to changing priorities and represent the brand to agencies, vendors, retail partners and VIP clients.

What we offer

• Competitive pay and rewards for high performance.
• Generous benefits for mental and physical health and financial security.
• Employee discount and access to exclusive sample sales.
• Free on-demand executive coaching.