Omnichannel Lead - Rare Disease Portfolio

About the role

The Omnichannel Lead is a key member of the Customer Experience & IT (CET) team at Alexion Japan, driving fact-based, AI-enabled omnichannel engagement across the rare disease portfolio. The role turns patient journey insights, customer and consent data, sales data, real-world data, competitive intelligence, publications and scientific activity into precise HCP segmentation and orchestrates engagement across owned, paid, MR and D2D channels. It supports the integration of Alexion and AstraZeneca digital and customer engagement capabilities into the One AZ Platform, and the business-led adoption of Salesforce Life Sciences Cloud.

Key responsibilities

• Co-develop a unified omnichannel strategy with BU Heads, Marketing, Sales, Medical, Patient Centricity and Analytics, and define requirements that balance standardization with local needs.
• Lead the HCP Portal integration into the One AZ Platform (target 2027), including UX design, wireframing, reporting, tagging and attribution.
• Drive AI-powered field engagement optimization, notably the Pre-call Planning Assistant, and oversee the Marketing Automation platform rollout (planned 2028-2029).
• Lead the Unified Customer Data & Profile Platform and support Salesforce Life Sciences Cloud adoption with CRM, Data, IT and APJ stakeholders.
• Build segmentation and targeting models using sales data, RWD, competitive intelligence and scientific activity, and set up Next Best Action logic.
• Define and track KPIs such as HCP engagement rate, conversion, campaign effectiveness and channel contribution, and quantify business value.
• Manage vendor and technology enablement, including pilots, proof-of-concept and collaboration with development vendors and data partners.
• Enable adoption through workshops, coaching, training and playbooks, and support APJ-wide rollouts while handling local exceptions.

Required profile

• Bachelor's degree in Business, Science, Data, Engineering or a related field; MBA or another advanced degree preferred.
• At least 5 years of experience in omnichannel, digital or commercial analytics roles.
• Experience in rare disease and/or the pharmaceutical industry preferred.
• Proven track record of leading cross-functional or transformation programs; regional, multi-market or global-to-local experience preferred.
• Preferred: experience with Salesforce Life Sciences Cloud, Salesforce CRM, Veeva CRM or similar life sciences CRMs.
• Language: business-level written and spoken Japanese and English.

Required skills

• Segmentation and targeting models, CRM systems including Veeva, marketing automation and AI/ML-driven personalization.
• Understanding of KPI design, dashboards, attribution and channel performance measurement.
• Knowledge of Salesforce Life Sciences Cloud or comparable CRM platforms preferred.
• Preferred: brand or engagement planning, forecasting, field strategy, Japanese healthcare ecosystem, HCP engagement dynamics, coaching and playbook development.