PR Manager – Japan

About the role

Adyen is seeking a strategic, hands‑on PR Manager to lead its public‑relations efforts in Japan. Reporting to the Head of PR & Communications, APAC, the role is based in Tokyo and works closely with marketing, product and commercial teams to shape the company’s narrative.

Key responsibilities

• Develop and execute in‑market PR strategies to secure media coverage and align messaging with Adyen’s strategic direction.
• Collaborate with marketing, product and senior leadership to craft compelling storylines and amplify events, product launches and brand campaigns.
• Manage and nurture relationships with key Japanese media outlets and oversee the local PR agency partner, ensuring KPI alignment and ROI.
• Co‑manage social media presence on relevant Japanese portals and maintain a coordinated social media calendar.
• Work with global and regional communications teams to ensure consistent, accurate content across all channels.

Required profile

• 7‑10+ years of experience in PR or communications, preferably in high‑tech branding.
• Proven ability to drive projects from brief to completion and measure PR effectiveness.
• Exceptional storytelling, editing and collaborative skills, with a flexible, tenacious attitude.
• Fluent in Japanese with business‑level English communication.
• Willingness to travel domestically and internationally (20%+).