Senior PR Manager

About the role

Coupang's Rocket Now, a fee-free food delivery service operating in Japan, is looking for a Senior PR Manager in Tokyo. The role drives earned media and brand visibility across Japan's media landscape, combining traditional media relations with agile digital PR tactics. It suits someone who wants to move beyond theory and deliver concrete results in business press, tech journals and regional news.

Key responsibilities

• Lead proactive media engagement, including visits to editorial departments of major dailies and consumer/tech trade press, and maintain relationships with reporters, editors and freelance writers
• Customize global messaging into culturally resonant Japanese narratives, and create Japanese press kits with fact sheets, backgrounders and localized visuals
• Manage end-to-end execution of press conferences and on-site meetings with media and stakeholders
• Oversee daily media clipping and sentiment analysis, and draft official statements and Q&A documents for rapid response
• Work cross-functionally to develop stories about the Rocket Now ecosystem and give daily, detailed direction to PR agencies so they meet media coverage and key message KPIs

Required profile

• 10+ years of hands-on PR experience in the Japanese market, in online food delivery, last-mile logistics or general e-commerce
• Proven track record of organizing and running large-scale press conferences in Japan
• Strong business English for reporting to global headquarters and interpreting brand guidelines
• Ability to write press releases and company overviews