SVP, Franchise & Title Strategy

About the role

Crunchyroll is seeking an SVP/VP Franchise & Title Strategy to turn great anime titles into enduring global franchises. Reporting to the Chief Operating Officer, the role shapes how acquired titles are nurtured, prioritized and activated across the Crunchyroll ecosystem, working closely with the Chief Content Officer once titles enter the portfolio. It brings together Strategy, Marketing, Commercial lines of business and Regional teams around a unified view of the portfolio.

Key responsibilities

• Own the global Franchise and Title Strategy, setting long-term ambitions and multi-year plans for priority franchises based on fan insights, market dynamics and performance.
• Connect streaming with theatrical, games, manga, eCommerce, consumer products, events and other fan experiences to deepen fandom.
• Lead the Title Marketing Strategy, setting strategy and ambition for launches and partnering with regional marketing teams and general managers to execute it.
• Build the strategy and capabilities that show Crunchyroll's value to licensors, studios and rights holders, with partner narratives, case studies and tentpole moments.
• Create an integrated planning cadence across title marketing, localization, regional activation, commercial businesses and franchise development, and partner with Regional GMs on local insights.
• Build the operating model, governance and decision frameworks for managing the title portfolio as an enterprise asset.

Required profile

• Bachelor's degree or equivalent practical experience.
• 15+ years of progressively senior experience in entertainment, media, streaming, film/television, games, consumer products, franchise management or another IP-driven business.
• Significant experience building and growing entertainment franchises over multiple years, and experience developing integrated franchise strategies across streaming, theatrical, games, commerce, consumer products, events and publishing.
• Experience partnering with creators, studios, publishers, licensors and rights-holders, ideally including Japanese partners.
• Demonstrated ability to set global title and franchise strategy and investment frameworks, and to orchestrate complex initiatives across Content, Marketing, Commercial, Product and Regional teams through influence.
• Strong international experience and experience improving partner-facing workflows and measuring franchise health and growth.
• Native-level bilingual Japanese and English.
• Direct anime and Japanese entertainment experience is highly desirable.

What we offer

• Competitive salary and health insurance through Sony Kenko Hoken Kumiai.
• 401(k) retirement plan and professional development.
• Allowances for gym and wellness, cellphone, meals and commuting; Crunchyroll Premium account.
• Paid parental leave (up to 22 weeks for birthing parents, up to 12 weeks for non-birthing parents), paid time off, flex time off, 5 Yasumi days, half-day Fridays in summer and 3 Obon Yasumi days.
• Hybrid work schedule.