Digital Marketing Specialist – Advisors & Consulting Services

About the role

Mastercard is seeking a Digital Marketing Specialist to join its Advisors & Consulting Services team. In this role you will help clients across banking, retail and other industries design, launch and optimise data‑driven marketing campaigns that enhance the digital payments experience.

Key responsibilities

• Develop and execute end‑to‑end digital marketing initiatives that deliver measurable business impact.
• Collaborate with client project teams to conceptualise, implement and evaluate multi‑channel campaigns.
• Apply data analytics to optimise campaign performance, marketing automation and lifecycle management.
• Ensure projects are delivered on time, within scope and aligned with financial performance targets.
• Provide insights and recommendations based on campaign results to continuously improve marketing strategies.

Required profile

• Proven experience in digital marketing, preferably within a consulting or services environment.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Excellent communication and stakeholder‑management skills.
• Ability to thrive in a fast‑paced, transformational environment.

Required skills

• Digital marketing strategy and execution.
• Data‑driven campaign optimisation.
• Marketing automation and lifecycle management concepts.